How coffee was discovered — the true story begins in Ethiopia. Around 800 AD, in the ancient Kingdom of Kaffa, a goat herder named Kaldi noticed his goats dancing after eating bright red cherries from a wild tree. Monks tossed the cherries into a fire — and the aroma that rose from those first roasted beans changed the world forever. Today, that same forest still grows the coffee we source. Single-origin. Wild-grown. Untouched by industry. Taste Mother Nature's choice of coffee. #coffee #didyouk