Iris Smit on Instagram: "It wasn’t just about making something cute 👀 It was about fixing everything that annoys me about lip balms 🤝🏼 👜 Leaking in your bag 💣 Random explosions 🤐 Messy applicators The first applicator sample actually failed, and thank god it did 😂 Because that’s how we ended up with the on/off lock, which is essential for preventing leaks 👏🏼 Then came the formula 👩🏼‍🔬 No one wants a sticky mess on their lips, so we reformulated until it felt like a lip butter with th