More contextual audiences are coming to CTV. On Monday, FreeWheel announced the integration of Proximic by Comscore’s contextual audience data directly into its ad management platform. The integration ...
ITN says the move is part of a broader effort to modernize local television advertising through automation and programmatic workflows.— This story first appears at TheDesk.net, a premium source for ...
Comscore’s Proximic, which provides targeting capabilities for programmatic campaigns, said it has launched new contextual products designed to be used across platforms at scale. The new capabilities ...
NEW YORK—Comscore has announced that Dentsu will shift local TV buying to a Comscore-based currency that supports transactions in all 210 local markets. The agreement means that Dentsu will be the ...
TargetSmart, which provides political data, will integrate with Comscore media and measurement data and consumption to support targeting options for democratic and progressive campaigns and causes ...
RESTON, Va., Sept. 16, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the launch of The Scoreboard, an interactive ...
Over 30% of U.S. internet users now use AI tools each month, marking a significant shift in digital behavior RESTON, Va., May 29, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in ...
With upfronts around the corner, programmers are going big on Nielsen alternatives. On Monday, Warner Bros. Discovery (WBD) announced plans to transact media against VideoAmp and Comscore currencies ...
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