It’s that time again – let’s predict the future! One of the key areas in which technology is affecting online media is in publisher yield optimization. Yield, though, isn’t necessarily a sell-side ...

Mia Morisset knows which travel AI bets will hold: yield optimization, corporate travel reinvention, and distribution moats built on data. She is equally clear on where capital is leaking. Both ...

“The Sell-Sider” is a new column written by the sell-side of the digital media community. Michael Barrett is CEO of AdMeld, a publisher yield optimization company. There’s been a lot of interesting ...

Yield optimization has emerged as a critical area of opportunity, ripe for disruption, in the rapidly evolving landscape of decentralized finance (DeFi). As blockchain technologies mature, companies ...

According to market research firm Gartner, Inc., in assessing the completion rate of data science projects, as well as the bottom-line value they generate for their companies, only between 15 and 20 ...