Anytime you start working with a new codec, there are some fundamental tests that you should run to achieve optimal performance/quality optimization. In this article, I’ll take you through those tests ...

Access Advance LLC today announced significant additions to the VVC Advance Patent Pool, including Samsung Electronics and Sharp Corporation joining as both Licensors and Licensees. The additions ...

It’s not that long ago that the video codec market was fairly simple with AVC (H.264) being in wide use, MPEG 2 still propping up SD broadcasting and a bubbling undercurrent of HEVC. For many today, ...

Access Advance LLC announced that Sharp, M&K Holdings, Tagivan and 9 other patent owners joined the Video Distribution Patent ...

Codec adoption is like that slow-moving development being built across town. It seems to take forever to get the roads, storm drains, and sewage systems in and the lot grading completed. The developer ...

VVC/H.266 offers an up to 50% bit-rate reduction over its predecessor HEVC/H.265 and boasts enhanced capabilities to efficiently transmit ultra-high-definition content, according to InterDigital When ...

BEAVERTON, Ore.—Versatile Video Coding (VVC) promises to play a pivotal role in driving advancements in video compression technology, with organizations across the globe recognizing its potential to ...

Access Advance LLC today announced that Meta Platforms, Inc., one of the world's largest distributors of video content across its Facebook, Instagram, Threads, and WhatsApp services, has joined the ...

Sundararajan Kumar and Vishnu Saran Nayak of Dolcera analyse the surge in inventive activity related to a video compression standard tailored to 5G networks and identify the leading innovators and ...