Keep your head above water, if you can.

Quick ReadTim Cook's final act as AAPL CEO locks in a $30 billion AVGO deal producing 15 billion US-made chips through ...

CNBC's MacKenzie Sigalos reports on Apple's expanding partnership with chipmaker Broadcom.

Apple's stock rose after hours on iPhone revenue that handily beat Wall Street's estimates. CEO Tim Cook talked China, AI, and the memory shortage.

Apple’s WWDC26 keynote at 1 p.m. ET gives developers, investors and consumers a first look at the company’s next software updates across iPhone, Mac, iPad, Apple Watch, Apple TV and Vision Pro. The ...

After Apple CEO Tim Cook confirmed that prices for Apple products will increase, a new report suggests how much the iPhone may cost.

Cook, who has been CEO of Apple since 2011 when he took over for co-founder Steve Jobs, has helped usher Apple into a new era of growth and taken Apple stock to new milestones. A new filing from Apple ...

Apple CEO Tim Cook told the Wall Street Journal the price crunch for memory and storage was creating an “unsustainable” situation for the company.

Apple is still one of the largest customers in the world for memory storage, but AI companies have muscled into the game. A company called Techinsights, cited by the Journal, notes that the memory and ...

Apple CEO Tim Cook this week said that price increases are "unavoidable" due to the ongoing RAM shortage, which has led to skyrocketing prices for memory chips. "We're doing our best to mitigate the ...

Apple stock lifted following guidance for the current quarter after the company reported a drop in ​iPhone and China sales.

Tim Cook has spent more than four decades inside the global electronics supply chain. From IBM to Compaq to Apple, he has lived through shortages, cost spikes, shipping chaos and economic shocks. JP ...