The IAB Tech Lab's new guidance for bot management encourages content owners to figure out which bots are worth their time.

Developed in collaboration with Amazon, NBCUniversal, FreeWheel, and Index Exchange, the proposed standards aim to improve ad delivery for live streaming events When you purchase through links on our ...

Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the release of new guidance on bot and crawler management strategies, now available for public comment ...

New guidance helps content owners evaluate how they manage the problem as they work to adopt the CoMP API framework for dealing with crawlers ...

The IAB Tech Lab is officially rebranding its Seller Defined Audiences curation spec as “Curated Audiences,” its CEO Anthony Katsur confirmed to AdExchanger on Wednesday. When a buzzword like ...

In The Legend of Zelda: Breath of the Wild, the Akkala Ancient Tech Lab is important for those seeking powerful weaponry. Built from an old lighthouse by Robbie, a Sheikah researcher, the lab ...