Looking to scale your content production? Then you'll need guidelines to keep your content consistently on-brand. Learn how to create a style guide here. You’re ready to publish a white paper, but a ...

Editor’s Note: This post was originally published on Seattle 2.0, and imported to GeekWire as part of our acquisition of Seattle 2.0 and its archival content. For more background, see this post. By ...

For a style question that is not addressed in the resources mentioned above, please contact the Purdue Brand Studio editing team at marcom-editors@groups.purdue.edu. This resource is a supplement to ...

Rebranding presents a quandary: It's all about change, but customers love consistency. Although a rebrand offers the potential for new markets, more awareness, and stronger positioning, balancing the ...

The Bucknell Style Guide is the official reference document for anyone writing internal messages for the campus community or external communications on behalf of the University. Its basis is the ...

No two developers code the exact same way. To keep an entire software engineering staff on the same page, organizations must establish some house rules. Google has tens of thousands of programmers on ...

Here’s the thing with copywriters: In a world overrun by the Type A, left-brainer, Silicon Valley coders and human resources pros keeping tabs on workplace protocol or timesheet management, we in the ...