No one in programmatic advertising needs another reminder about fragmentation. This complexity stands in sharp contrast to the original promise of the open internet. Programmatic was supposed to give ...
Paula Chiocchi is CEO of Outward Media, Inc., a provider of 145MM B2BC contacts, with email and digital IDs, that drive business growth. Programmatic advertising is in the spotlight today, and rightly ...
AdCP’s creation is a testament to the fundamental changes AI is driving across all sectors of the advertising industry. While many investments in AI have been in data analysis and campaign ...
Aceex, a programmatic advertising company focused on delivering high-quality supply and transparent infrastructure, announces the start of its collaboration with Media.net. This step marks an ...
Adtelligent, a global ad tech provider, has partnered with Uklon Ads and Advision to launch automated advertising on LED ...
McDonald’s gained “substantial” performance based on industry benchmarks in a recent campaign through the recent integration of OpenX Technologies, an omnichannel supply-side platform, and Attain, ...
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