Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. “Deterministic” and “probabilistic” identity data have become ...

Over the last several years, the TV industry has taken big strides to become more data-driven. There is no question that technology has improved and innovations have made the video advertising ...

The real error of the expert system era was not determinism itself-it was incomplete rules. Today's risk is the opposite: We ...

Hightouch’s new AI-powered identity resolution service lets marketers ‘toggle’ confidence levels for more precise or broader reach – all within their own data warehouse Marketers frustrated by ...

Determinism is not viable in practice but is an elegant theory that people may find appealing as an abstract article of faith. The main alternative to it is a probabilistic universe, in which multiple ...