The word “innovation” has become so all-encompassing that it’s lost some of its power, says Noah Brier, cofounder of Percolate. Here’s a new way to think about it. “For better or worse, the word ...

Percolate, a four-year-old New York-based company that creates software for marketers to manage their campaigns and departments, just raised $40 million in series C financing. Now Percolate thinks it ...

Traditional branding exercises often focus on questions that can seem a little silly. What color is your brand? What shape? Percolate founder Noah Brier says his company sprang in part from the ...