It’s clear—and it has been for years now: consumers want personalization. They want to feel like their favorite brands know them, understand them, and care about them as people. And time and time ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. In today's highly social digital world, customers want organizations ...

Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...

When done wrong, personalization can make people fear for their privacy. And customers that experience bad personalization are willing to do something about it. In today’s digital-first world, ...

Leaders in the entertainment marketing and advertising space gathered for the Variety Innovation in TV Brunch, presented by Google TV, at Cannes Lions to discuss how the TV landscape is changing.