Meta says Muse Spark 1.1 surpasses models from OpenAI and Anthropic on certain benchmarks—but didn’t include comparisons to rival AI labs’ most recent releases.

Meta is upgrading its Muse Spark artificial intelligence model under the leadership of AI chief Alexandr Wang.

For the first time, the company will offer a paid version of the service, a departure from its longtime philosophy of giving its A.I. away for free.

By Harshita Mary Varghese and Katie Paul July 9 (Reuters) - Meta Platforms on Thursday released long-awaited developer access to its Muse Spark AI alongside an upgraded version, pitting it directly against the business models of Anthropic and OpenAI in charging for use of its AI model.

Meta has announced Muse Image, its first AI model for image creation, as it seeks to attract creators and advertisers to its offerings.

Meta's new Muse Spark 1.1. will go up against similar products offered by Anthropic and OpenAI.

To stop Meta AI from using your Instagram content, you can either set your account to private or disable the reuse option for uploads.

Muse Spark 1.1 topped Opus 4.8 across multiple agentic benchmarks at 10x less the cost opening up a whole new revenue stream.