It was clear that the launch of the MacBook Neo at just $599 took most Windows PC makers by surprise. However, Dell appears to have had a strong suspicion of what was coming as the company has just launched its own direct competitor, (sort of) starting at the same price.

A few months ago, Apple released the MacBook Neo, its most affordable MacBook ever. At the time, an ASUS executive admitted that the laptop came as a "shock" to the Windows PC industry, which is now in the process of responding.

If I had a nickel for every time over the past two decades that I’ve heard someone say, “Apple is many things, but affordable isn’t one of them,” I’d probably have enough to buy the latest 16-inch M5 MacBook Pro, introduced this week at an eye ...

Discover why the $599 Apple MacBook Neo outperforms the Framework 12 in our comprehensive 2026 laptop comparison covering specs, build, and price.

The first MacBook Neo rival has slunk into the saloon, spurs rattling, ready to square off on price and performance metrics. Multiple major manufacturers are already attempting to