Smart entrepreneurs today are using the “Lego” strategy: Think about a Lego set — you can build a castle today, then, you can take it apart and by tomorrow, those same bricks can become a spaceship.

Forbes contributors publish independent expert analyses and insights. I write about Asia's economic, trade and policy matters. What would happen if you gave Lego bricks to 164 people simultaneously ...

Lego, the family-owned Danish toy firm, is building its case brick by brick to be considered the world’s leading entertainment and merchandising business – to the consternation of some L.A.-based ...