Intent data is becoming an increasingly important tool among B2B organizations and retail marketers. In fact, 62% of companies now use one or more intent data solutions. Yet, as a new product category ...
Most data engineering teams still work in a translation loop. A business team asks for a churn model, a risk view or a customer dashboard. The data team turns that request into tickets, pipelines, ...
We know for a fact that data is the lifeblood of modern organisations—whether B2B or B2C. And businesses are always looking for innovative methods to generate and use data that gives them a ...
The world of business investment can be fraught with peril. To the general public, the concept of private equity still brings to mind visions of corporate raiders, and venture capital (VC) might be ...
NEWTON, Mass.--(BUSINESS WIRE)-- TechTarget, Inc. (Nasdaq: TTGT), (“Informa TechTarget”), a leading growth accelerator for the B2B Technology sector, today announced a 41% expansion of its proprietary ...
B2B brands often deploy many of the same marketing tactics as their B2C peers, but B2B faces more unique challenges. They’re trying to reach a smaller, more highly qualified audience for their ...
Using sales and marketing intent data can be a powerful tool, with even the slightest market share rise representing a significant commercial gain. Companies are increasingly turning to sophisticated ...
In the wide-ranging and competitive landscape of the food industry, businesses are increasingly turning to sophisticated marketing and sales intelligence solutions. From the collection and use of ...
As companies vie for competitive advantage, marketing and sales intelligence for the automotive industry has become a critical focal point. Our carefully compiled and professionally written content ...
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