If you have a website, the last thing you want is a 404 error page when a page link cannot be found. Not only is it bad for your Google search rankings, but it is ...

When managing a website, choosing the right type of redirect is crucial for ensuring a smooth user experience and maintaining SEO performance. While there are multiple ways to redirect a webpage, the ...

This is a great question, not just because the answer is “it depends,” but because it’s one many SEO professionals seem to be confused about. Before we dive in, we need to understand the differences ...

Ever since Web addresses started appearing in print, it’s been tempting to lop the “www” off to make the URL easier to remember and to use. Does it matter if you do that? Is a www address better for ...

When you need to redirect a website or individual webpage to a different location, there are a number of different tactics you can employ. Each comes with their benefits and their problems, but if ...

Don't get fancy with your HTTPS site migration. Keep it simple and consistent, and use 301 redirects, says Google. On a webmaster video hangout yesterday, Google trends analyst John Mueller strongly ...

Just under three years ago, we reported that 301 redirects don’t pass full PageRank and that you should try to link through a normal link versus using 301 redirects. The truth is, a 301 redirect and a ...

Google's John Mueller said in the Google+ Hangout from last Friday that he'd recommend you keep your 301 redirects live and in place for at least a year after you set them up. He said "I'd aim for at ...

Google's John Mueller has said many times that 302s vs 301s are pretty much the same thing in terms of how Google treats redirects. He often said not to worry about using a 302 over a 301 or the other ...