Facebook is taking the wraps off its header bidding solution, but it’s relying on partners to build the technology. On Wednesday, Facebook officially tossed its hat into the header bidding ring after ...

A new IAB Tech Lab standard will help publishers and platforms make their header bidding container setups as efficient as possible. The lab will accept public comment on the standard through July 28.

Dont diminish the importance of proper header selection. Pipes are not just pipes. Their sizing, arrangement, relationship to engine size and rpm and the ability to function as a tuning tool are all ...