Google Ads / Merchant Center Customer Match Uploaded Via Merchant API

We knew this was coming, Google Ads now allows you to upload your customer loyalty data, i.e. Customer Match data, via the ...
Search Engine Roundtable

Google Merchant API Is Replacing The Content API For Shopping

Over a decade ago, Google released the Content API for Shopping to let merchants manage their Google Merchant Center feed programmatically. Well, the new Merchant API is officially replacing the ...
Hosted on MSN

Merchant API lands in Google Ads scripts ahead of Content API sunset

Google is pushing advertisers toward a more modern, scalable infrastructure for Shopping integrations—bringing new capabilities (including AI tools) directly into scripting workflows. What’s happening ...
Search Engine Land

Google replaces Content API for Shopping with new Merchant API

Merchants will need to shift to the new Merchant API as the long-standing Shopping Content API heads for shutdown in 2026. Google announced it will shut down the Content API for Shopping on Aug. 18, ...
Search Engine Land

Google Merchant Center: Using product data to boost your retail efforts

Google Merchant Center is a valuable yet overlooked resource for ecommerce advertisers. It offers free analytics on product performance, pricing, demand and more. This article shows how to extract ...