In order to understand what aura farming is, you must first have a firm grasp on Gen Alpha’s use of the word aura. For starters, in Gen Alpha vernacular, aura has no color associated with it and is ...

Pimsy, the digital being launched by System Akvile, live at pimsy.ai. Gen Z and Gen Alpha can talk to Pimsy directly, with no ...

Between “OK, Boomer,” Millennial pink and pretty much just the mention of Gen Z or Gen X in the right context, today’s generations have earned — appropriately or not — their own stereotypes. While we ...

Digital wallets, social commerce and AI recommendations are changing how children learn money before many fully understand ...

Gen Alpha is the next generation you need to know about. It follows the likes of Gen Z, Millennial, Gen X and Baby Boomers. But who fits into this group and when did this new generation start. The ...

There’s a sneaky contributor to the growing anxiety of the emerging generation—and it’s not just screen time. If smartphones and social media are to blame for Gen Z’s 139% increase in anxiety, then ...

It’s time to stop calling Gen Z the youngest generation in the workforce. Gen Alpha has entered the chat. Although the oldest Gen Alphas have only just hit their teen years, they are deeply ...

I have to admit that when my 10-year-old daughter first told me that the kids in her class have gotten into Italian brainrot, I showed no curiosity whatsoever. I knew from the name that it was likely ...