First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing. Being first is a big deal. The first person to adopt a new ...

“Divine am I inside and out, and I make holy whatever I touch or am touch'd from” (Walt Whitman) In any field of endeavor, there are core assumptions that serve as a foundation for more complex and ...

Although the theory of lattice dynamics was established six decades ago, its accurate implementation for polar solids using the direct (or supercell, small displacement, frozen phonon) approach within ...

Founder of Four Sigmatic - a functional foods company making the world’s most nutrient-dense foods more delicious and easier to consume. In my experience, being an entrepreneur is a constant lesson in ...

The next time I start a college, I’d like to hire Thomas E. Ricks as the provost. Even before Ricks wrote his excellent new volume First Principles, he would have been a strong choice to direct the ...

The 2016 presidential election inspired Thomas Ricks, as it did many other Americans, to ponder existential questions. The Pulitzer Prize-winning author gets right to the point in the prologue to his ...