Shaping behavior has always been an integral part of design, but whether the design is good for users isn’t always clear cut. Since first being coined as a term in 2010, Behavior Design has grown in ...

It’s a common sight: office walls covered in sticky notes with labels like “frugal Fran” and “adventurous Adam.” In the past 10 years, there’s been a flurry of interest in this type of empathetic user ...

Forbes contributors publish independent expert analyses and insights. I build, study, and write about products and ideas that move people. Here’s the problem: Until now, the explosion of methods for ...

Many large-scale phenomena are the sum of individual actions — sometimes millions or even billions of them. Apple’s recent celebration of 10 billion songs downloaded represents 10 billion choices made ...

As described in my earlier article on What It Takes To Accelerate Through A Stategic Inflection Point, if there is a change in your situation or your ambitions, you need to jump-shift your strategy, ...

In this paper, we present a behavior analysis technique for hardware debugging of complex System-on-Chip (SoC) designs. As designs get more and more complex, there is a need to analyze the design ...