It’s not enough to be just a Shopify brand anymore: you have to leverage all the data coming in from the dozens of apps that brands use to monitor advertising and marketing, inventory, customer ...

If you are interested in scaling your Shopify business, you will need to make adjustments based on data analytics and not assumptions. Implementing Google Analytics will give you the information you ...

The shift to GA4 can be stressful. Here's a step-by-step guide for ecommerce companies to get ahead of the Google UA Sunset. The end of Universal Analytics is major news for all marketers relying on ...

Shopify launched a new Sidekick App Extensions framework that allows real-time AI integrations from third-party tools ...

OTTAWA, Ontario--(BUSINESS WIRE)--Noibu, the leading ecommerce analytics & monitoring platform, today announced the deepening of its investment in the Shopify Plus segment. Building on years of work ...

In today’s hyper-competitive e-commerce landscape, gaining a competitive edge is not just about selling quality products - it’s about knowing what to sell, when to sell, and how to scale effectively.

Shopify has unveiled more than 150 new features and product updates as part of its Spring ’26 Edition, introducing a suite of ...

AI B2C CRM growth and low valuation vs Shopify dependency risk. Get key metrics and what to watch before buying. Click to ...

Building on years of work with Shopify Plus retailers, Noibu makes its purpose-built platform available to Shopify Plus merchants from Liquid themes to full headless builds Noibu, the leading ...