In the ultra-competitive market for consumer packaged goods (CPG), brand loyalty programs play a crucial role in differentiating your brand from the rest. With countless product options and the rising ...

Today’s consumers have more choices than ever before, giving them unprecedented power in the marketplace. With more competition entering the online and offline retail space, retailers find it more ...

The chicken chain is trying to stand out from the pack by offering members WWE suites, NBA seats and exclusive merch drops.

Building a brand community sounds like a great idea. According to marketing thought leader Mark Schaefer, community is “the last great marketing strategy.” In Belonging to the Brand, Schaefer calls ...

Brands that treat credit as a one-time event are missing opportunities to drive long-term loyalty. Rather than a one-time purchase, credit is a long-term relationship between brand and customer.

Engagement is a key driver of measurable growth in QSRs, where loyalty programs have evolved from punch cards and stamps to an integral part of everyday life on customers’ personal devices. With ...

Few channel chiefs reign over a partner program and community with the depth of IBM's. For two years, Donn Atkins, general manager of IBM Global Business Partners, has managed, nurtured and grown ...

Loyalty Juggernaut, creator of GRAVTY®, the world's leading cloud-native, enterprise growth platform, today announced at the ...

Recently, loyalty programs have been heavily emphasized as a way to drive guest retention, however, the key to building lasting loyalty goes beyond offering rewards. Today’s restaurants should shift ...

Rapid Garden POS reports that loyalty programs boost sales at garden centers, driving 57% of revenue in participating stores and increasing customer spending.

New points milestones will give members of Celebrity Cruises’ Captain’s Club loyalty program the opportunity to unlock more rewards as they cruise.

Fanatics is launching a new loyalty program that will reward sports fans for buying merchandise and apparel, trading cards and placing sports bets. It will further draw a connection between Fanatics' ...