TikTok on Tuesday said it has opened up its advertising API to Sprinklr as its first beta partner for video ad creation and management. Sprinklr is a full-service marketing platform that allows brands ...

Google is helping advertisers unify measurement workflows and boost audience match rates across Google's advertising ...

Twitter today unveiled its advertising API, a step it hopes will make it easier for companies to create ad campaigns on Twitter, and that's aimed at showing users the most relevant promoted tweets.

NEW YORK—In an important development that could streamline and improve the way digital ads are invoiced, the Interactive Advertising Bureau (IAB) has released its Digital Advertising Invoice API ...

For marketers, measurement and attribution is still a headache, which is throwing a major wrench in campaign planning. Campaign planning is also a struggle for B2B marketers, who often use LinkedIn to ...

On Wednesday, Meta began rolling out marketing API changes designed to improve ad performance by using its Advantage+ targeting tools to automate the allocation of a brand's ad placement across ...

Microsoft recently rolled out the ability to import Google Ad campaigns into Microsoft Advertising to run the same ads on Bing. This is an easy way for advertisers to broaden their online reach, ...

NEW YORK, June 10, 2025 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the leading trade body for the digital advertising industry, today announced the release of its Digital Advertising ...