Schema markup has earned its place at the center of the SEO and GEO conversation. Google and Bing have confirmed they use structured data to power AI Overviews, and ChatGPT factors it into product ...

The way people find and consume information has shifted. We, as marketers, must think about visibility across AI platforms and Google. The challenge is that we don’t have the same ability to control ...

Organizations adopting schema markup at scale often see a boost in non-branded search queries, signaling broader topic authority and improved discoverability. It has also become a powerful answer to a ...

There are a lot of folks in the community saying that implementing structured data / schema on your pages will help you with AI Search visibility. But few have really tested it until now. And those ...

Until a few years ago, schema helped search engines extract basic facts and display visual enhancements like star ratings and sitelinks. However, in the AI-driven search world, schema plays a ...

There is a big debate in the SEO community on the topic of schema markup and LLMs. Do LLMs like Microsoft Bing's Copilot, Google's Gemini, OpenAI's ChatGPT, Perplexity and others use schema markup and ...