In a recent webmaster help video, Google's Matt Cutts talks about the nuances of 404 vs. 410 status codes. While Google's crawlers treat 404s and 410s nearly identically, Cutts reveals that sometimes ...

Google is warning against using 404 and other 4xx client server status errors, such as 403s, for the purpose of trying to set a crawl rate limit for Googlebot. “Please don’t do that,” Gary Illyes from ...

Soft 404 errors mislead web crawlers, wasting resources. Proper HTTP status codes are crucial for efficient crawling. Addressing soft errors can improve SEO and site performance. Google's Gary Illyes ...

On Friday, Lizzi Sassman from Google updated the crawl budget management help document with two more topics. Specifically, Google added two new myths to the crawl budget documentation. (1) Google ...

Google has published a new help document explaining how different HTTP status codes affect how a site appears in search results. A recent tweet suggests Google’s Gary Illyes had a hand in putting this ...

The other day, we explained that even links on soft 404 pages are not followed by Google. We knew this was the case with hard 404s but we were not confident about that with soft 404 pages. Soft 404 ...

Google’s head of search spam, Matt Cutts, posted a video today explaining the difference in how Google handles 404 and 410 error status codes. Both 404 and 410s are ...